kev assignment 1 (part 1)

1. Qualitative data is typically descriptive data and as such is harder to analyze than quantitative data.
research which collects and compares statistics
from “page 110 of MEDIA COMMUNICATION & PRODUCTION” from “page 110 of MEDIA COMMUNICATION & PRODUCTION” heinemann
published by gnvq
authors : peter morrissey sue warr 1997

2. Qualitative research is useful for studies at the individual level, and to find out, in depth, the ways in which people think or feel (e.g. case studies).
research which collects attitudes and opinions and make generalisations from them
from “page 110 of MEDIA COMMUNICATION & PRODUCTION”from “page 110 of MEDIA COMMUNICATION & PRODUCTION” heinemann
published by gnvq
authors : peter morrissey sue warr 1997

Quantitative
by Saul McLeod Description: https://lh3.googleusercontent.com/9G_ir72jfCVeelyZz7BGksVct9J8-3bTbXexBYxRpHYqb42690I0_IBIB0C0qZxkcux89Rw0PKlK5bQ5Z0wlFevSFKJBdri5gdErZBtYzYqMJNr5xHC3BPWwADgEZ_P3UchseePypublished 2008


3. questionnaire

a series of questions designed to get an opinion out of an audience

List of a research or survey questions asked to respondents, and designed to extract specific information. “page 110 of MEDIA COMMUNICATION & PRODUCTION” heinemann
published by gnvq
authors : peter morrissey sue warr 1997
What is questionnaire? definition and meaning. [online] Available at: http://www.businessdictionary.com/definition/questionnaire.html [Accessed 19th nov. 2015].



4. Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Primary research takes place when an individual personally accesses the source of information, i.e talks to and individual or visits a location.
from “page 110 of MEDIA COMMUNICATION & PRODUCTION” heinemann
published by gnvq
authors : peter morrissey sue warr 1997

5. Secondary research makes use of information previously researched for other purposes and publicly available. secondary research takes place when someone used existing information sources such as books and films.
from “page 110 of MEDIA COMMUNICATION & PRODUCTION” heinemann
published by gnvq
authors : peter morrissey sue warr 1997

A Food Standards Agency case study

6. archive
information that has been stored


where useful – to keep records on a company for instance to keep a copy of all books published by

'archives, a place where public records or other historical documents are kept.'



7. Audience Profiling - 
describing and defining audience by what they do, wear etc.

where usefull - can be used to define your target audience and work out how to appeal to them best

source - Economic characteristics (disposable income, car ownership, home ownership, etc.) and social characteristics (lifestyle, leisure activities, buying patterns) of the listenership, readership, or the viewership of a particular advertising.


8.
8. Barb -

Broadcasters’ Audience Research Board collects data on what people are watching

advertisers can use the data to know when the best slots are or broadcasters can find out when to air popular programmes.


9. Content Analysis

Analysing gained information whether it is verbal or written

More in depth than most other forms of research it also provides statistical information.

source: Content analysis is a technique for systematically describing written, spoken or visual communication. It provides a quantitative (numerical) description.


10. databases

banks of data that companys will have with information on any number of things and people

they can be used to find large amount of information about things that would be hard to find in a library because they cannot hold as much information.

source: database is an organized collection of data.[1] It is the collection of schemas, tablesqueries, reports, views and other objects. The data is typically organized to model aspects of reality in a way that supports processes requiring information, such as modelling the availability of rooms in hotels in a way that supports finding a hotel with vacancies.


11. focus groups

a selected group of people used by an organisation to give an opinion on a product before release

They are used by all different industrys as a usefull tool the film industry uses test audiences which they can use to estimate what they think the publics reaction to be to a film and find out what they could change to make it better.

source:  Market research: Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic.




12. internet forums

a website that people that are interested in a subject discuss the subject

is you want to find information on a subject you can either look for a forum or create your own and get the opinions and ideas of other of similar interest.

source: An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.


13. interviews

asking a person questions about a subject to gain there opinion

you get information directly from the person so you know it is credible to them

source: A formal meeting in which one or more persons question, consult, or evaluate another person



14. journals

a chronological written account of a persons thoughts and feelings otherwise known as a diary, there also scientific journals that discuss academically matters.

journals can be used to gain personal information on a person perhaps after they have passed a famous example would be anne frank

A daily record of events or business; a private journal is usually referred to as a diary

15. observation

going to a place and monitoring something or someone

you can see for yourself that the information you are collecting is reliable 

The action or process of closely observing or monitoring something or someone




16. recce

when you asess an area to see if it is suitable for your needs

it helps you make plans for shots, lighting rigs and etc.

source: It refers to a pre-filming visit to a location to work out its suitability for shooting, including access to necessary facilities and assessment of any potential lighting or sound issues, and is closely related to location scouting.





17. reference books

a reference book is something you would use to find information about a certain subject.

usefull if you need to look something up and need it to be reliable for instance a reference book could be a dictionary.

source: A book containing useful facts or specially organized information, as an encyclopedia, dictionary, atlas, yearbook, etc.



18. surveys  surveys are like questionnaires that mostly take place on like they are often one word answer questions.

they are very useful when trying to gather bulk statistics about a subject, you can create surveys online and share them which means it can reach a larger audience than if you were to hand out a questionnaire.

source: A detailed study of a market or geographical area to gather data on attitudes, impressions, opinions,satisfaction level, etc., by polling a section of the population.


19. textual analysis

textual analysis is the studying of the information you can gain from written work.

useful if you want to gain a deeper understanding of a subject.

source: Textual analysis is a research method that requires the researcher to closely analyze the content of communication rather than the structure of the content.  








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