1. Qualitative data is typically descriptive data
and as such is harder to analyze than quantitative data .
research
which collects and compares statistics
from “page
110 of MEDIA COMMUNICATION & PRODUCTION” from “page 110 of MEDIA
COMMUNICATION & PRODUCTION” heinemann
published
by gnvq
authors :
peter morrissey sue warr 1997
2. Qualitative research is useful for
studies at the individual level, and to find out, in depth, the ways in which
people think or feel (e.g. case studies).
research
which collects attitudes and opinions and make generalisations from them
from “page
110 of MEDIA COMMUNICATION & PRODUCTION”from “page 110 of MEDIA
COMMUNICATION & PRODUCTION” heinemann
published
by gnvq
authors :
peter morrissey sue warr 1997
Quantitative
3. questionnaire
a series of questions designed to get an
opinion out of an audience
List of a research or survey questions asked
to respondents, and designed to extract specific information. “page 110 of MEDIA
COMMUNICATION & PRODUCTION” heinemann
published
by gnvq
authors :
peter morrissey sue warr 1997
What is questionnaire?
definition and meaning. [online] Available at:
http://www.businessdictionary.com/definition/questionnaire.html [Accessed 19th
nov. 2015].
4. Primary research is new research , carried out to
answer specific issues or questions. It can involve questionnaires, surveys or
interviews with individuals or small groups. Primary research takes place when
an individual personally accesses the source of information, i.e talks to and
individual or visits a location.
from “page
110 of MEDIA COMMUNICATION & PRODUCTION” heinemann
published
by gnvq
authors :
peter morrissey sue warr 1997
5. Secondary research makes use
of information previously researched for other purposes and publicly available.
secondary research takes place when someone used existing information sources
such as books and films.
from “page
110 of MEDIA COMMUNICATION & PRODUCTION” heinemann
published
by gnvq
authors :
peter morrissey sue warr 1997
A Food Standards Agency
case study
6. archive
information that has been
stored
7. Audience Profiling -
describing and defining audience by what they do, wear etc.
where usefull - can be used to define your target audience and work out how to appeal to them best
source - Economic characteristics ( disposable income , car ownership, home ownership, etc.) and social characteristics ( lifestyle , leisure activities , buying patterns ) of the listenership, readership , or the viewership of a particular advertising.
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8. Barb -
Broadcasters’ Audience Research Board collects data on what people are watching
advertisers can use the data to know when the best slots are or broadcasters can find out when to air popular programmes.
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9. Content Analysis
Analysing gained information whether it is verbal or written
More in depth than most other forms of research it also provides statistical information.
source: Content analysis is a technique for systematically describing written, spoken or visual communication. It provides a quantitative (numerical) description.
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10. databases
banks of data that companys will have with information on any number of things and people
they can be used to find large amount of information about things that would be hard to find in a library because they cannot hold as much information.
source:
A database is an organized collection of data . [1] It is the collection of schemas, tables , queries , reports, views and other objects. The data is typically organized to model aspects of reality in a way that supports processes requiring information, such as modelling the availability of rooms in hotels in a way that supports finding a hotel with vacancies.
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11. focus groups
a selected group of people used by an organisation to give an opinion on a product before release
They are used by all different industrys as a usefull tool the film industry uses test audiences which they can use to estimate what they think the publics reaction to be to a film and find out what they could change to make it better.
source:
Market research : Small number of people (usually between 4 and 15, but typically 8) brought together with a moderator to focus on a specific product or topic .
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12. internet forums
a website that people that are interested in a subject discuss the subject
is you want to find information on a subject you can either look for a forum or create your own and get the opinions and ideas of other of similar interest.
source: An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.
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13. interviews
asking a person questions about a subject to gain there opinion
you get information directly from the person so you know it is credible to them
source: A formal meeting in which one or more persons question, consult, or evaluate another person
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14. journals
a chronological written account of a persons thoughts and feelings otherwise known as a diary, there also scientific journals that discuss academically matters.
journals can be used to gain personal information on a person perhaps after they have passed a famous example would be anne frank
A daily record of events or business; a private journal is usually referred to as a diary
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15. observation
going to a place and monitoring something or someone
you can see for yourself that the information you are collecting is reliable
The action or process of closely observing or monitoring something or someone
16. recce
17. reference books
a reference book is something you would use to find information about a certain subject.
usefull if you need to look something up and need it to be reliable for instance a reference book could be a dictionary.
source: A book containing useful facts or specially organized information, as an encyclopedia, dictionary, atlas, yearbook, etc.
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18. surveys surveys are like questionnaires that mostly take place on like they are often one word answer questions.
they are very useful when trying to gather bulk statistics about a subject, you can create surveys online and share them which means it can reach a larger audience than if you were to hand out a questionnaire.
source: A detailed study of a market or geographical area to gather data on attitudes, impressions, opinions,satisfaction level, etc., by polling a section of the population.
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19. textual analysis
textual analysis is the studying of the information you can gain from written work.
useful if you want to gain a deeper understanding of a subject.
source: Textual analysis is a research method that requires the researcher to closely analyze the content of communication rather than the structure of the content.
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