GC1 Task 2: The Nature & Purpose of Research in the Creative Media Industries
Market
research is defined as the “systematic collection recording and analysing data
relate to the business of the possession of which is necessary to develop a
marketing program” the data which is gathered often allows the identification
of points the company marketing a product must consider, so if a company was
trying to make a film aimed at older people they would look at other films that
have succeeded in that market and then try an replicate what that film has done
in there own way. Market research is useful for any production company to
recognize chances to expand a films income. Furthermore, it has the capacity
distinguish and measure changes in films business environment, and particularly
the interest and the elements affecting it. The study clarifies the component
conduct of film sector consumers, competitors and helps to recognize the way to
impact these practices. They additionally anticipate the pattern of films and
forms and recognize potential ways for the film to capture its market.
Audience
research: The reason for audience research is the point at which a media
organization discovers the intended interest group range for a specific
production. It's worth having a look at the age certificate for your creation
so you realize what audience will be watching your film and therefore how you
can market it and where to advertise your production so if you made an 18 rated
film you would advertise it later at night during a drama rather than during
daytime television or in-between a kids program. From one perspective gives
program criticism to program makers to plan audience friendly projects, and on
the others gives audience to the different media substance to publicists and
advertisers, which helps in altering rates for the different projects and channels.
With this said, it gives audience understanding to the partners and functions
and is the eyes and ears for the production company’s.
At the point
when associations do production research it assists them with seeing a overview
of the business functionality which is an organisations ability to be effective
and increase profit. The production must be industrially reliable first else
they won't be as profitable as they need to be and it will begin to go downhill.
At the point when Production Company’s do research they accumulate
demographics, for example adverts are made to appeal to the target audience so its up to the producers to do research to gain more information on characteristics, when an organisation does production research it helps them to see the overall commercial viability of the product, which can help the product to be successful and gain profit.
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